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How to Create the Perfect Elevator Pitch in 5 Steps
You’re in an elevator and you get chatting to someone. They ask what you do. You’ve got less than 30 seconds to interest them in your product or services. Courtesy of Evilcrayon.com This is your...
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Does Social Media Help Small Businesses Sell – Honestly?
Here’s the truth. Image courtesy Top Rank Blog Social media doesn’t generally help you sell your goods or services in a direct manner. That’s why sales-based goals are inappropriate as social media...
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What Does Your Database WANT From Your e-News?
Do you really know? This is a critical question and I’ll answer it further down with the top 10 things your database members want from your e-news. But first of all, let’s ask what YOU want from your...
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What Do Your Customers Think of Your Marketing?
Take a step outside your business Every now and then, you need to take a step out of your own shoes (your shoes being those of the marketing manager, director, business owner or communications...
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Chasing the Wrong Rabbit? Social Media Goals for Small Business
Using social media as a small business can help you achieve certain goals for your brand – but never assume you’re going to get a brand new profit source, or become an internet sensation just because...
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Who Should You Connect With on LinkedIn?
Who IS this person? If you’re like me you will get regular connection requests from people you don’t know. Maybe 3 or 4 each week. If you’re like my partner, and work in payroll, HR or recruitment for...
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